Fresh Finds by Diaper Genie®

Knowing which baby products to buy can be overwhelming. With so many brands to choose from, how can parents feel confident they’re making the right choice for their family? We understand what they’re going through and we’re here to help.

Introducing Fresh Finds by Diaper Genie

From the #1 name in diaper disposal, we want to recognize excellence in the baby and parenting space to help consumers buy with confidence. Parents can take heart knowing that every brand we collaborate with aligns with Diaper Genie’s values of quality, safety, and convenience.

Is your brand the next Fresh Find?

About the program

Through this initiative, Diaper Genie is offering up & coming brands the chance to collaborate with a trusted legacy brand with a loyal following. We aim to create a curated roster of top-tier brands that meet the diverse needs of parents while removing guesswork and stress from the process.

Application process

Brands interested in applying for the Fresh Finds stamp of approval must meet specific eligibility criteria, including but not limited to:

  • Producing baby or children's products.
  • Demonstrating a commitment to innovation, quality, and sustainability.
  • Complying with relevant safety standards and regulations.
  • A community present across social platforms (Instagram, Meta, TikTok).
  • Please read our Fresh Finds by Diaper Genie Terms and Conditions before applying.

⇨ Fill out an application for your brand here

Each application will undergo a thorough evaluation process conducted by a panel of experts from Diaper Genie. Criteria for evaluation may include:

  • Innovation and uniqueness of the product offering.
  • Ease of use and convenience for parents.
  • Environmental sustainability and eco-friendly practices.
  • Overall value proposition for consumers.

Winners

After careful evaluation, the panel will select a limited number of brands that exemplify excellence in parenting solutions. Selected brands will receive the coveted Fresh Finds stamp of approval, along with recognition and promotion through Diaper Genie's marketing channels.

  • Seal of approval for 1 year to be shared across the winner's website and social media.
  • The opportunity to be included on Diaper Genie’s website via a blog post feature.
  • A boosted collab giveaway post including Diaper Genie product.
  • A boosted collab Instagram and TikTok post spotlighting the brand & their approval.
  • Access to a special one-time Diaper Genie discount code for their customers to use.
  • Prestigious Recognition: Being selected as a Fresh Finds brand signifies industry acknowledgement and validation of a brand's dedication to excellence.
  • Increased Visibility: Selected brands will benefit from exposure through Diaper Genie's extensive marketing and promotional efforts, reaching a wide audience of parents and caregivers.
  • Consumer Trust: Being a Fresh Finds brand helps build credibility and trust with consumers seeking reliable diaper disposal solutions.