This is Parenthood

Everyone's parenting journey looks different, but some things are universal. Diaper Genie^® brought together parents from all walks of life to share their unique perspectives on parenthood.

"If I Could Thank You” is a heartfelt tribute to the love, effort, and resilience parents bring to every day. It expresses gratitude for the moments when parents show up—from late nights to everyday gestures that often go unnoticed—and invites us to imagine what babies would say if they could thank those who care for them through every stage. This campaign celebrates the real, beautifully imperfect journey of parenthood.

Diaper Genie is proud to introduce Generations of Parenthood, a tribute to the village it takes to raise a child. Through real stories, honest advice, and shared wisdom from parents, grandparents, and loved ones, this campaign celebrates the love, strength, and support that surround every family. Parenting is never done alone, and Diaper Genie is honored to walk alongside you—helping make those everyday moments just a little easier.