Fresh Finds by Diaper Genie®

Knowing which baby products to buy can be overwhelming. With so many brands to choose from, how can parents feel confident they’re buying something safe and high-quality for their family? We understand what they’re going through and we’re here to help.

Introducing Fresh Finds by Diaper Genie

This stamp of approval, from the #1 name in diaper disposal, recognizes excellence in the baby and parenting space to help consumers buy with confidence. Parents can take heart knowing that every brand we back aligns with Diaper Genie’s enduring commitment to quality, safety, convenience and environmental responsibility.

Is your brand the next Fresh Find?

About the program

The primary goal of Fresh Finds is to give parents peace of mind. With our stamp of approval, they can be confident the brand meets our rigorous standards of excellence. Through this initiative, Diaper Genie is offering brands the chance to be endorsed by a trusted legacy brand with a loyal following. We aim to create a curated roster of top-tier brands that meet the diverse needs of parents while removing guesswork and stress from the process.

Application process

Brands interested in applying for the Fresh Finds stamp of approval must meet specific eligibility criteria, including but not limited to:

  • Producing baby or children's products.
  • Demonstrating a commitment to innovation, quality, and sustainability.
  • Complying with relevant safety standards and regulations.
  • A community present across social platforms (Instagram, Meta, TikTok).
  • Please read our Fresh Finds by Diaper Genie Terms and Conditions before applying.

⇨ Fill out an application for your brand here

Each application will undergo a rigorous evaluation process conducted by a panel of experts from Diaper Genie. Criteria for evaluation may include:

  • Innovation and uniqueness of the product offering.
  • Ease of use and convenience for parents.
  • Environmental sustainability and eco-friendly practices.
  • Overall value proposition for consumers.


After careful evaluation, the panel will select a limited number of brands that exemplify excellence in diaper disposal solutions. Selected brands will receive the coveted Fresh Finds stamp of approval, along with recognition and promotion through Diaper Genie's marketing channels.

  • Seal of approval for 1 year to be shared across their website and social media.
  • The opportunity to be included on Diaper Genie’s website via a blog post feature.
  • A boosted collab giveaway post including Diaper Genie product.
  • A boosted collab Instagram and TikTok post spotlighting the brand & their approval.
  • Access to a special one-time Diaper Genie discount code for their customers to use.
  • Prestigious Recognition: Being awarded the Fresh Finds stamp of approval signifies industry recognition and validation of a brand's commitment to excellence.
  • Increased Visibility: Selected brands will benefit from exposure through Diaper Genie's extensive marketing and promotional efforts, reaching a wide audience of parents and caregivers.
  • Consumer Trust: The Fresh Finds stamp of approval serves as a trusted endorsement, helping brands build credibility and trust with consumers seeking reliable diaper disposal solutions.